Tottenham Hotspur has announced that they have agreed a new multi-year deal with Elithair as it’s official partner. The deal with the firm who are the largest hair transplant clinic in the world will see them join forces and inspire self-confidence and promote world class medical expertise to their fans. At this moment in time, they work to the highest global standards to ensure a safe clinical outcome which helps maintain patient comfort and comprehensive aftercare.

Elithair is committed to providing a superior patient experience – using state-of-the-art techniques backed by one of the largest and most experienced teams of specialists globally. They use technologies exclusive to its brand, like the NEO FUE Set, which achieves superior density and a natural result, and the renowned six-step Pre-Test System, which combines clinical diagnostics with advanced imaging.

The club have recognised the importance of having a feel-good story as an emphasis for their fathering element and the fact that it provides a new found feeling of self confidence helps to maintain a greater family atmosphere at the club which is something that can be passed down from generation to generation.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We are proud to partner with Elithair, a brand that has demonstrated undisputed global leadership in its field. As the world’s largest hair transplant clinic, we could not have chosen a better partner than Elithair to engage our fanbase through a mission to inspire self-confidence and offer globally recognised clinical treatment practices.”

Dr. Abdulaziz Balwi, Co-Founder and Medical Director of Elithair, said: “Partnering with an iconic Premier League club like Tottenham Hotspur is a monumental step for Elithair. It demonstrates the trust and authority we have built through our world-class expertise and international facilities in Istanbul, the United Kingdom, Germany and Dubai. This collaboration allows us to bring the same level of commitment and excellence seen at a Premier League level to every patient in the UK.”

Turkey is a major centre for international hair-transplant medical tourism, with medical-tourism revenue exceeding $ 2.6 billion in 2024 with hair-transplant procedures forming a significant share of the sector (source.
NHS guidance advises patients considering hair-transplant treatment to verify a clinic’s registration, qualifications and aftercare practices, as the procedure is classed as a medical intervention requiring regulated clinical standards. (Hair Loss Clinic, London)

There are many different organisations and bodies which offer a service to enable men to regain their hair and that feeling of confidence that they get from having a full head which they can be less self-aware about when they go out and about. With its award-winning service, patients can have pride that when they undergo the treatment, they will be able to turn the years back and feel younger in themselves. This helps them to know that still have many years left and they will still be able to do many of the activities that they used to.

Most of us are already aware of the effect our appearance can have on our self-esteem. But psychologically, hair is particularly poignant when it comes to how we feel about ourselves.

For instance, when babies are born, we usually heap praise and focus on how much hair they have, while in adults (particularly women) we have long associated long flowing locks with sensuality and fertility. What’s more, our hair frames the face and is considered by psychologists to be the most important in terms of first impressions. Speaking to Red Magazine, psychologist Elaine Slater noted that our hair is one of the features most often recalled after a social interaction.

Hair replacement has come a long way. Today’s systems are lightweight, breathable, and custom-designed to match your hair colour, texture, and lifestyle. No stiff wigs and no obvious ‘fake hair’ look. Just something that blends naturally, feels secure, and lets you get on with your day without thinking about it. The difference isn’t just in appearance. Men who use hair systems often tell us they feel more outgoing, more professional, and more themselves. It’s a confidence boost that runs deeper than the mirror.